Microblogging en escenarios curriculares universitarios: el uso de Twitter más allá del encargo docente




Palabras clave:

educación superior, competencia mediática, redes sociales


El impacto de Twitter se percibe de forma contundente en diferentes ámbitos del desempeño profesional y cotidiano. Combinando métodos cuantitativos y cualitativos se analiza cómo los jóvenes universitarios crean contenidos en Twitter desde el entorno académico, y cómo perciben esta actividad. Para ello se conformó una muestra intencional de tres grupos de estudiantes, se recolectó una muestra de 10 291 tuits publicados y se desarrolló un grupo focal por cada grupo universitario. Entre otros aspectos, el trabajo evidencia que los estudiantes priorizan las exigencias y directrices académicas y señalan que la utilización que hacen de la plataforma varía en función de si se trata, o no, de un encargo académico.


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